Peel Engineering has appointed JELC as its European agent to represent the company’s P50 and Trident microcars. Back on the market for the first time since 1969, JELC plans to build a Peel Engineering licensing campaign to leverage the British brand.
Initial categories are expected to include die-cast models, gifting, household and apparel.
“It was clear from the start that the charming, quirky, retro appeal and the unique look of the P50 and the Trident made them not just collectable but iconic, both as cars and as a new, different and appealing licensing proposition,” says Janet Woodward, director of JELC. “The world’s smallest production cars are definitely going to be big retail news very soon.”