Muhammad Ali Enterprises has selected JDSU to protect merchandise spanning autographed items, apparel, publishing, collectibles and sporting goods.
JDSU will provide a range of authentication solutions, including holographic authentication devices for Muhammad Ali products.
"We surveyed a range of authentication providers and were impressed with the breadth of JDSU's technologies, its pipeline of innovation and its ability to deliver customized solutions that communicate authenticity while enhancing the Ali brand," says Kelly Hill, director of licensing for Muhammad Ali Enterprises.
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