Following the launch in New York City, JCPenney will expand openings to 100 stores, as well as at jcp.com, in spring 2011. In fall 2011, an additional 500 will open. The in-store shops, which will span more than 600 square feet in women's and 400 square feet in men's, will feature 300 styles of Aldo-branded footwear and accessories.
"By giving our customers high-quality, specialty store styling we continue to heighten our competitive advantage and create a sense of discovery within our stores," says Myron E. Ullman III, chairman and chief executive officer of JCPenney. "Call It Spring is an exciting addition to our footwear and accessories collections and will further establish JCPenney as a style authority and first-choice destination for the modern customer. We
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