JCPenney Debuts 'Shops' Concept

As part of its new retail strategy, JCPenney has announced plans to transform its department stores into a collection of brand “shops,” the first of which are debuting this month for the back-to-school season. The transformation, which will se

April 6, 2018

JCPenney Debuts 'Shops' Concept

As part of its new retail strategy, JCPenney has announced plans to transform its department stores into a collection of brand “shops,” the first of which are debuting this month for the back-to-school season.

The transformation, which will see JCPenney stores divided into 80-100 brand shops over the next four years, began this week with the unveiling of three shops–Levi’s, i jeans by Buffalo and The Original Arizona Jean Co–in close to 700 stores nationwide.

"The back-to-school season presents the perfect opportunity to…unveil our new shops, giving customers a first glimpse of what will soon be an entirely new retail experience," says Ron Johnson, chief executive officer, JCPenney. "We know how important it is for kids to make a great first impression and with low prices every day, JCPenney is making it easier for parents to shop without having to wait for a sale."

The new Levi’s shop, called the Levi’s Denim Bar, let’s customers pull up a stool and work with a specialist to choose from a

curated selection of Levi’s jeans.

The second wave of shops will be opened Sept. 1 for Liz Claiborne, IZOD and jcp–a new in-house brand dedicated to high-quality basics.

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