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JCP, Cond

Condé Nast is collaborating with JCPenney to launch a Modern Bride-inspired retail concept in stores. The retailer has been granted the rights to use the magazine brand in all categories, including a jewelry line for launch this February.

In time for Valentine's Day, JCPenney's fine jewelry department will feature an expanded assortment of bridal jewelry, including engagement rings and wedding bands, with Modern Bride signage and packaging in a specialty store environment.

"This collaboration with the experts at Condé Nast will allow us to take our bridal business to the next level, creating an even more comprehensive and distinct destination for brides," says Myron E. Ullman III, chairman and chief executive officer of JCPenney. "Condé Nast's deep understanding of the bridal market and valuable direct connection to potential customers make them the ideal partner, allowing JCPenney to cater to brides who will appreciate the Modern Bride name and continue to shop with JCPenney beyond their wedding day."

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