James Franco to Launch T-shirt Line

Franco’s capsule t-shirt collection will debut Sept. 6, coinciding with Fashion’s Night Out, an international shopping event.

The line is based on 7 For All Mankind’s fall/winter campaign theme–Hollywood Resurrection–and will feature four black-and-white polaroid photos, taken by Franco. The pictures were taken during a video campaign shoot. Franco also directed and edited the video ad.

This is the second time this year Franco has collaborated with 7 For All Mankind. Earlier this year, France directed and edited a series of videos for the brand’s spring campaign that were aired on a dedicated YouTube channel in February.