Jakks Takes on Rainbow's PopPixie

Rainbow has tapped Jakks Pacific for a line of toys based on its animated series “PopPixie.”Jakks will create dolls, figurines, dress sets and plush for all English-speaking territories, to launch in spring 2014.Targeted to girls ages 5 to 9,

April 6, 2018

Jakks Takes on Rainbow's PopPixie
PopPixie.jpg

Rainbow has tapped Jakks Pacific for a line of toys based on its animated series “PopPixie.”

Jakks will create dolls, figurines, dress sets and plush for all English-speaking territories, to launch in spring 2014.

Targeted to girls ages 5 to 9, “PopPixie” is broadcast in more than 25 countries in Europe and currently boasts more than 115 licensees for toys, publishing, back-to-school, home entertainment, apparel and fast-moving consumer goods.

“PopPixie has the makings of a breakthrough girl’s franchise with staying power, and we believe it will translate extremely well to toys, dress-up and role play products,” says Jennifer Caveza, senior vice president of marketing, Jakks Pacific. “We believe girls in the U.S. will be drawn to this action-packed, comedy adventure about the fantastic world of pixies.”

“PopPixie” is a comedy-adventure set in a fantastic dimension called Pixieville and inhabited by a group of inseparable friends who become PopPixies when they put on different costumes that

give them new powers.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.