JAKKS Signs Toy License With Country Star Taylor Swift

JAKKS Pacific Inc. has signed a worldwide licensing agreement through Creative Artists Agency to develop and market toys and related products based on the award-winning and double-platinum American country music singer-songwriter, Taylor Swift.Under th

April 6, 2018

Under the agreement, JAKKS plans to launch a line of fashion dolls wearing Swift's most memorable fashions, role-play toys (including Swift's signature crystal guitar), accessories, and craft and activity sets that encompass the world of the star. JAKKS expects to ship its Taylor Swift line to retail for Fall 2008.

"Tweens have developed a great connection with Taylor Swift, resulting in an aspirational following that not only enables girls to emulate this beautiful young country star, but encourages them to believe in themselves," says Jennifer Richmond, senior vice-president of licensing and media, JAKKS Pacific Inc. "We will work to ensure that the products embody the uniqueness and freshness of Taylor Swift."

"When I was a little girl, I dreamed of becoming a country music star and having my very own fashion doll line," says Swift. "Now it's come true! I can't wait to see little girls play with my doll and rock out with my crystal guitar!"

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