In the new role, Padawer will be responsible for product development, marketing, new business, intellectual property and entertainment content development for Jakks' product categories, including girls, dolls, activities, preschool, vehicles, seasonal, construction, boys' entertainment, electronics and pets.
Padawer joined the company in 2003, where he handled business management and product development for all action figure and collectible brands, including Ultimate Fighting Championship, Pokémon, and Club Penguin, as well as new initiatives with Lucas, Marvel and Warner Bros. He also previously worked at Mattel.
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