For JAKKS Pacific, a New Discovery

JAKKS Pacific Inc. takes on the role of master toy licensee for the Discovery Kids brand in a deal with Discovery Communications through Discovery Kids licensing agent Big Tent Entertainment. JAKKS plans to launch activity sets, science kits, kids’ microscopes, role-play sets, arts and crafts, electronic learning aids, plug-and-play TV games, interactive toys, outdoor/seasonal products, radio-controlled vehicles, and puzzles for fall 2008.