The multi-faceted Monsuno property will launch with a comprehensive toy line, trading card games through a license agreement with Topps, and an original animated television series scheduled to debut on NickToons in the coming months.
B/HI also will handle media relations for the Jakks’ line of toys and products based on the animated action and fantasy series, Winx Club. Products will include dolls and play sets, role-play, dress-up and Halloween costumes.
"The creation of Monsuno is a real milestone for Jakks Pacific and it was important to find the right agency partner to help us launch this new property," says Anne-Marie Feliciano, vice president of corporate communications, Jakks Pacific. "Bender/Helper Impact has been building strategic media relations campaigns for consumer products for more than two decades. Their experience and background make them our ideal partner for this campaign."