JAKKS Named Master Toy Licensee for Neopets

JAKKS Pacific Inc. was tapped by Nickelodeon & Viacom Consumer Products as the master toy licensee in the United States for Neopets, the largest global youth-focused virtual world. The JAKKS line will focus on plush toys from the vast portfolio of

April 6, 2018

JAKKS Pacific Inc. was tapped by Nickelodeon & Viacom Consumer Products as the master toy licensee in the United States for Neopets, the largest global youth-focused virtual world. The JAKKS line will focus on plush toys from the vast portfolio of Neopets species and characters featured throughout the site. In addition, the company will come to market with action figures and accessories, playsets, Plug It In & Play TV Games, interactive toys, as well as role-play products, vehicles, youth electronics, water toys, novelties, stationery products, kites, and craft activity toys. JAKKS’ Neopets collectible plush products will arrive on store shelves in early spring 2008 with figures, playsets, and other Neopets products shipping to retailers nationwide for fall 2008.  


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