Jakks Buys Maui Toys

Creator of spring and summer activity toys, outdoor sports-related toys and impulse toys including the popular Wave Hoop and Sky Ball products, Maui Toys brings to Jakks a portfolio of proprietary non-licensed brands.

“The Maui Toys acquisition complements our growing portfolio of non-licensed, proprietary brands. We expect that it will enhance our product portfolio, diversify our distribution and offer great products to our consumers around the world,” says Stephen Berman, chief executive officer and president, Jakks Pacific. “We anticipate expanding the Maui Toys product line through our strong distribution channels in key international markets.”