Coinciding with the launch, Jakks and Cabbage Patch Kids creators Original Appalachian Artworks will launch a Connecting the Generations campaign to connect doll owners in a promotion that promotes genealogy and adoption.
The "Family Reunion Sweepstakes" encourages doll owners to build a family tree on www.cabbagepatchkids.com and registering to win a family at BabyLand General Hospital, the home of the Cabbage Patch Kids. More than 123 million Cabbage Patch Kids have been “adopted” to date.
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