Jack Daniel's Releases Sinatra Whiskey

Frank Sinatra Enterprises has teamed up with Jack Daniel’s Tennessee Whiskey for the new premium expression, Jack Daniel’s Sinatra Select.Crafted from special Sinatra barrels used to create an extra full character and darker rich amber color,

April 6, 2018

Jack Daniel's Releases Sinatra Whiskey
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Frank Sinatra Enterprises has teamed up with Jack Daniel’s Tennessee Whiskey for the new premium expression, Jack Daniel’s Sinatra Select.

Crafted from special Sinatra barrels used to create an extra full character and darker rich amber color, Jack Daniel’s Sinatra Select will come in a specially designed bottle and feature a gift box and book that tells the story of the relationship between Frank Sinatra and Jack Daniel’s.

Sinatra was known for offering a toast to his audience with a glass of Jack Daniel’s prior to his performances.

“It was common knowledge both within the entertainment industry and in the world of Jack Daniel’s that Frank was one of Jack’s biggest and most loyal fans,” says Jim Perry, managing director, Brown-Forman Travel Retail, the parent brand of Jack Daniel’s. “He often referred to his favorite whiskey as the ‘nectar of the gods.’” 

Jack Daniel’s Sinatra Select will be available exclusively at travel retail locations such as Duty Free stores.

“This fine Tennessee Whiskey,

or Old No. 7 as he referred to it, was a favorite part of my father’s life and he loved both sharing it with his friends and introducing it to new acquaintances,” says Frank Sinatra’s son Frank Sinatra, Jr. “I’m very pleased to continue to be a part of the Jack Daniel’s family and feel the introduction of Sinatra Select is an appropriate tribute as we near my father’s 100th birthday in 2015.”

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