The Jabot Cosmetics collection debuted on HSN Thursday. The products are a collaboration between Fusion Brands, Sony Pictures and CBS Consumer Products.
The professional makeup line, which includes dermatologist-tested skincare, was introduced by actress Tracey E. Bregman from “The Young and the Restless.”
Inspired by the fictional beauty company portrayed on the daytime drama, Jabot Cosmetics is the first fictional beauty brand to become available to consumers for purchase. Jabot enjoys a built-in fan base of six million daily loyal viewers.
“Our brand’s DNA is rooted within the television community and we felt it only appropriate to debut Jabot live on-air with the leading broadcast retailer, HSN,” says Caroline Pieper-Vogt, chief executive officer of Fusion Brands. “The incredible initial success of Jabot signifies that beauty consumers want access to backstage Hollywood secrets and our high-quality and innovative products.”