Inspired by the fictional beauty company portrayed on the daytime drama, Jabot Cosmetics is the first fictional beauty brand to become available to consumers for purchase. Jabot enjoys a built-in fan base of six million daily loyal viewers.
“Our brand’s DNA is rooted within the television community and we felt it only appropriate to debut Jabot live on-air with the leading broadcast retailer, HSN,” says Caroline Pieper-Vogt, chief executive officer of Fusion Brands. “The incredible initial success of Jabot signifies that beauty consumers want access to backstage Hollywood secrets and our high-quality and innovative products.”
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