Online pay-to-play games based on "Red or Black?" will include slots, instant, hi lo and stacks and will launch Sept. 2; while the free play along game will launch with the first transmission of the game show event Sept. 3.

With the help of 2-Screen Social TV specialists Monterosa, the live online play along experience for "Red or Black?" syncs with the TV contestants. Online players also can compete with their Facebook friends and unlock achievements that enhance the game.

"A primetime production of the scale of 'Red or Black?' clearly has a huge amount of potential off-air. Working with Syco we have been exploring the best opportunities to fully exploit this fantastic program idea," says Denise O’Donoghue, managing director, ITV Studios U.K. "Gamesys are experts in branded online gaming and are well positioned to reap maximum value from 'Red or Black?' in this area."