ITV Studios Global Entertainment has signed W7 and Signature Gifts for products based on daytime series "Loose Women."

W7 will launch toiletries in early 2011. The range will include body lotion, shower gel, body scrub, hand cream and foot lotions sold individually and as gift sets. The items will feature three show themes—indulge and pamper, naughty and cheeky and uplifting and vibrant.

Signature Gifts is currently rolling out personalized mugs through Gonedigging.co.uk. A range of additional gift items will launch later this year.