April 6, 2018
Giochi Preziosi will launch Bella Sara toys across European territories from November 2009. Along with the distribution of the trading cards, Giochi Preziosi will also be developing a Bella Sara back-to-school range covering stationery and gifts, plus a bi-monthly "fanzine" for the Italian market.
Created by Gitte Braendgaard and developed by Hidden City Games in the U.S., Bella Sara is an online-offline trading-card game about horses. Each trading card features a code that consumers register on the Web site to produce a virtual horse.
"Bella Sara is an outstanding property whose trading card and interactive online elements make it a truly unique offering for girls," says Graziano Delmaestro, licensing director at Giochi Preziosi. "We are thrilled to be working with ITV Global Entertainment on this program,it has a strong and robust vision for the brand—and an unrivalled network of media and retail relationships."
"Giochi Preziosi license has an outstanding track record for delivering extremely high-quality and innovative products—the new deal will complement the existing global portfolio perfectly and will include a Bella Sara lifestyle and products with a high level of game-play," says Julie Quirke, head of international licensing at ITV Global Entertainment.
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