ITV Global Entertainment has named Giochi Preziosi as pan-European toy partner for girls' property, Bella Sara. ITV Global Entertainment's Italian agent Teamworks brokered the new deal.

Giochi Preziosi will launch Bella Sara toys across European territories from November 2009. Along with the distribution of the trading cards, Giochi Preziosi will also be developing a Bella Sara back-to-school range covering stationery and gifts, plus a bi-monthly "fanzine" for the Italian market. 

Created by Gitte Braendgaard and developed by Hidden City Games in the U.S., Bella Sara is an online-offline trading-card game about horses. Each trading card features a code that consumers register on the Web site to produce a virtual horse.

"Bella Sara is an outstanding property whose trading card and interactive online elements make it a truly unique offering for girls," says Graziano Delmaestro, licensing director at Giochi Preziosi. "We are thrilled to be working with ITV Global Entertainment on this program, it has a strong and robust vision for the brand—and an unrivalled network of media and retail relationships."

"Giochi Preziosi license has an outstanding track record for delivering extremely high-quality and innovative products—the new deal will complement the existing global portfolio perfectly and will include a Bella Sara lifestyle and products with a high level of game-play," says Julie Quirke, head of international licensing at ITV Global Entertainment.