An anti-drug campaign featuring It’s Happy Bunny won three awards at the 2007 Austin ADDY Awards for advertising excellence in the category of public service. The campaign, which features a poster and sticker series, and the
, were entered into the competition by the Partnership for a Drug-Free America, Texas Alliance, and earned the organization, along with It’s Happy Bunny artist and creator Jim Benton, Silver awards for Public Service Campaign and Public Service Direct Marketing and a Bronze award for Public Service Poster.
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