The first range will launch globally this fall and will include a wide selection of apparel for babies, including baby essentials, accessories and gifts.
“Isabella’s Toybox has all the essential elements to work beautifully for both girls and boys from 0-3, a perfect fit for our customer base worldwide,” says Barbara Robinson, buying and merchandising manager, Mothercare. “We are thrilled to be working with Rocket Licensing and Emma Thomson on this beautifully designed and imagined brand, that will enchant so many children across so many regions.”
With a style guide established for Isabella’s Toybox, Rocket is now working alongside Mothercare to build the brand.
“Emma Thomson’s 15-year, proven track record of consistent commercial success worldwide is a strong guarantee both of the
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