Isabella’s Toybox Signs with Mothercare

Rocket Licensing has announced a global direct-to-retail agreement with Mothercare for an exclusive range of licensed products based on the Isabella’s Toybox series of books by writer and illustrator Emma Thomson. The first range will launch glo

April 6, 2018

The first range will launch globally this fall and will include a wide selection of apparel for babies, including baby essentials, accessories and gifts.

“Isabella’s Toybox has all the essential elements to work beautifully for both girls and boys from 0-3, a perfect fit for our customer base worldwide,” says Barbara Robinson, buying and merchandising manager, Mothercare. “We are thrilled to be working with Rocket Licensing and Emma Thomson on this beautifully designed and imagined brand, that will enchant so many children across so many regions.”

With a style guide established for Isabella’s Toybox, Rocket is now working alongside Mothercare to build the brand.

“Emma Thomson’s 15-year, proven track record of consistent commercial success worldwide is a strong guarantee both of the

quality and popularity of Isabella’s Toybox,” says Rob Wijeratna, joint managing director, Rocket Licensing. “We are delighted to be partnering with Mothercare and working with Emma, as we firmly believe that this charming property can become a truly classic global brand for Mothercare for many years to come.”

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