Iota Surface Design Company Right on "Target"

Debuting this month, Target stores nationwide are carrying stationery essentials from surface design firm Iota, based in Basalt, Colo. Two thank-you note sets and gift wrap featuring Iota’s signature patterns will be on shelves through April 2008. The deal with Target marks the first collaborative licensing effort between Iota and greeting card and stationery manufacturer American Greetings, a major supplier and partner to Target Corp. More Iota licensed patterns will appear on notecards and gift wrap in Target stores beyond April 2008 and into fall of next year.