Endemol Global Brands has appointed Ink (formerly Kidz Entertainment/EEMC) as the exclusive licensing agency for Bananas in Pyjamas properties in Eastern Europe and Nordic regions.
The new CGI-animated "Bananas in Pyjamas" series premiered on ABC Australia in May. The series has also been acquired by Channel 5 U.K. and Turner Broadcasting for the EMEA territories on ‘Cartoonito’. Other international sales include Philippines (ABS/CBN), Thailand (BBTV), Pan Asia (Disney Channel), Latin America (Discovery Kids), Singapore (OKTO Kids), Ireland (RTE), New Zealand (TV3) and Hong Kong (TVB Pearl).
“Bananas in Pyjamas can easily translate into a range of creative product extensions," says Olivier Gers, chief executive officer of Endemol Worldwide Brands. "The long-running series has a loyal fan base and Ink is the ideal partner to bring the characters to life. They have an excellent track record and in-depth knowledge in building children’s properties in the region, which is a key area of growth for our business.”
