
Yenter has done exactly the opposite.
Yenter has already made a name for himself in the craft and fabric industry, having been a presence for more than 15 years. Now, Yenter will leverage his catalog of designs as he looks license for a variety of other products.
Yenter took a little time off from creating in his Seattle studio to answer a few questions for Art of Licensing.
Art of Licensing:
What brings you to licensing?
Jason Yenter:
I have been designing for many years and have compiled a vast array of work, most of which was originally created for quilt and/or craft fabric. I would love to see my designs on other products.
AoL:
Why do you feel your art is perfect for licensing?
JY:
That would be a two-part answer.
AoL:
Where do find inspiration for your designs?
JY:
I do a lot of research–ok, a lot of shopping. I am continually searching catalogs and stores, from big-box retailers to small boutiques, to absorb current trends and colors and to try and figure out what might be the next hot look.
AoL:
So what have you been working on lately?
JY:
Most recently I have been working on a "Legends" series. These are groups of designs inspired by legendary and mythical places. The first one I completed is Camelot. Next will be Avalon, then Shangri La and Atlantis. I also seem to be constantly working on new winter and holiday designs.
AoL:
How would you describe your working style?
JY:
I think I am pretty easy to work with. I look at my work as graphic art–not fine art. I am happy to change things to fit whatever product I am working on. My only concern is to create something that pleases the end consumer and sells lots of product!
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