Increased Celtics.com Sales Drive Partnership Further

The NBA champion Boston Celtics and Delivery Agent have agreed to a multi-year contract extension for their e-commerce partnership, after an increase in sales on Celtics.com/shop.The Web site, powered by Delivery Agent, featured Kevin Garnett's adidas Tea

April 6, 2018

The NBA champion Boston Celtics and Delivery Agent have agreed to a multi-year contract extension for their e-commerce partnership, after an increase in sales on Celtics.com/shop.

The Web site, powered by Delivery Agent, featured Kevin Garnett's adidas Team Signature Commander NBA Finals shoes, which were sold out in less than 36 hours and retailed at $1,017 per pair. Proceeds from the sales went to various NBA Cares projects, including the Boston Celtics Shamrock Foundation.

Delivery Agent plans to unveil its Shopisode technology for the e-commerce site, where Web users can watch behind-the-scenes Celtics footage and shop for apparel, such as the 2008 NBA Champions collection, the Sports Authentics vintage collection, women's merchandise, the Celtics 2008 NBA Championship replica banner and more.

During last week's season opener, the site launched an auction featuring only 17 limited-edition autographed pairs of Kevin Garnett's Opening Night adidas shoes. The number 17 represents the total

number of championships the Celtics have won. The auction closes on Tuesday, Nov. 4 at noon and proceeds benefit the Boston Celtics Shamrock Foundation.

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