Imira Entertainment has appointed Julian Barbier head of licensing. Barbier joins Imira from Biplano in Spain, where he worked with clients such as Dreamworks Animation, Nickelodeon and Sony Pictures.
“We are seeing increased demand for consumer products as the presence of our television properties grows in domestic and international markets," says Sergi Reitg, managing director at Imira Entertainment. "We offer a unique one stop shop when TV and licensing and merchandising rights are managed jointly. With Barbier’s appointment we have a strong team in place to drive our licensing and merchandising plans forward.”