Imira Adds More Water

Spain's Imira Entertainment has signed a number of broadcast, home entertainment and merchandising deals for ZDF Entertainment's shows "H2O: Just Add Water" and "The Elephant Princess," alongside further deals from its animation librar

April 6, 2018

In Portugal, free television channel SIC has signed "The Elephant Princess" and tween-targeted "H2O: Just Add Water." Both series are also airing on Nickelodeon in Portugal. In Spain, "The Elephant Princess" has started airing on Nickelodeon and will shortly be launched on TVE on La 2 and Clan TV.

Imira has also scored two major merchandising deals for H2O with Concentra set to launch a range of fashion dolls, fancy dress accessories and electronic devices, and JF Ramos is on board for apparel. Imira Entertainment has also signed an agreement with Dracco for confectionery, collectibles with Cife Spain, and a promotional campaign with Telepizza Spain for the forthcoming summer.

Further licensing and merchandising deals in the territory include Ozie Boo for

stationery and school supplies with Ambar.

Also in Portugal, LNK has taken home entertainment rights to "H2O: Just Add Water," as well as rights for animated "Hydronauts," which airs on RTP, while in Mexico, En Pantalla has picked up home entertainment rights to "The Elephant Princess."

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