The new WPP venture is an additive unit to IMG Licensing's existing operations, which will continue to serve existing and new clients without change.
Martin Sorrell, chief executive officer of WPP, says: "More than ever, licensing is emerging as one of the new creative ways of developing brands and sales. It is a capability we see as increasingly important to our clients. We wanted to offer this important discipline in a global execution and with the market leader - that is IMG. In our view, there could be no better partner to help us achieve our goals in this area."
George Pyne, president of IMG’s sports and entertainment group, adds: “WPP’s agencies have an impressive roster of clients coupled with the brand knowledge and consumer insights that come from years of experience working with them. We believe that our global
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