IMG is planning to roll out a program across a range of lifestyle categories targeted primarily at teenagers.
"The brand has a powerful ‘palette’ of graphic assets that grows each year through new style guides, offering licensees an array of contemporary, retro and seasonal opportunities," says Bruno Maglione, IMG executive vice president and global managing director of IMG Worldwide Licensing. "Chupa Chups is without doubt a true original, deftly characterised by Dali’s iconic ‘daisy’ logo."
"We feel that IMG is the right partner to continue the expansion of our licensing program in these markets," says Christine Cool, senior brand manager of Chupa Chups’ licensing division. "They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own."
