IMG will represent all PGA Tour brands including PGA Tour, Champions Tour, Nationwide Tour, FedEx Cup and Tournament Collection. Existing products include apparel, headwear, accessories, sporting goods, luggage, collectibles, toys, jewelry, health, beauty products and home goods.
“We are very excited to announce this new global partnership with IMG,” says Tim Hawes, senior vice president, PGA Tour retail licensing. “IMG’s ability to provide worldwide licensing services will allow the PGA Tour brand to expand into regions where we have not been before. Also, the expertise that IMG’s team will provide our current licensee base will increase the PGA Tour brand presence internationally.”
“We are honored by this expanded role and the trust placed in us by the PGA Tour,” says Bruno Maglione, executive vice president, IMG Worldwide. “The PGA Tour is truly a global brand, and we are excited by the growth prospects of its licensing program. Given IMG’s existing relationship with the PGA Tour on so many fronts, we are thrilled to get started growing the brand globally.”