IMG College, a division of IMG Worldwide, has partnered with Old Navy for "Superfan Nation," a national in-store retail promotion that will showcase collegiate gear. The promotion begins Thursday in more than 1,000 U.S. stores.
The in-store destinations will feature collegiate merchandise from 52 partners of The Collegiate Licensing Company, a division of IMG College, and will be supported by a marketing and media campaign.
Old Navy will construct the Superfan Nation displays to resemble a sports shop, offering socks, headwear, tees and fleeces featuring the favorite teams of the local community.
CLC and Old Navy first launched the program in 2009 as a four-store test of the Superfan Nation concept, which proved successful enough to roll out the program on a national level.
"While we expect to create incremental sales, Old Navy also brings a strong cache to school brands; that helps make them cooler and more fashionable,” says Cory Moss, senior vice president and managing director for CLC, IMG College’s licensing division. "Old Navy is a smart, sophisticated retailer that understands how to reach its consumers and has invested in IMG College collegiate assets to support their expanded college program."