IMC Licensing Tunes Up Client Portfolio

IMC Licensing will create a licensing plan and a portfolio of new brand-building products for Valvoline in a deal with Ashland Inc. Valvoline products, found in more than 100 countries around the world, include automotive lubricants, transmission flui

April 6, 2018

ds, gear oils, hydraulic lubricants, automotive chemicals, specialty products, greases, and cooling-system products. Valvoline also offers Eagle One car-care products for automotive cleaning and maintenance and operates Valvoline Instant Oil Change.

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