IMC Licensing also will license the TerraCycle brand for use on other products made from environmentally-friendly recycled materials. Potential licensing categories include back-to-school supplies, toys, housewares, pet accessories, fashion accessories and home improvement products.
Currently, TerraCycle "upcycled" products are available at major retailers such as Wal-Mart and Target, as well as online. In addition, IMC Licensing will explore options for TerraCycle to use licensing as a model to gain leverage in other parts of their business.
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