IHOP entered into an agreement with Golden County Foods to produce and distribute a new breakfast line, IHOP at Home, direct to Walmart.
Products are now available at more than 3,000 Walmart locations nationwide, with plans to expand to additional retail and grocery outlets. The line includes flaky French Toast Stuffed Pastries, delicious Omelet Crispers and savory Griddle ‘n Sausage Wraps.
“When our guests don’t have the time to visit an IHOP Restaurant but don’t want to settle for their at home breakfast, IHOP at Home provides a delicious new option,” says Jean Birch, president of IHOP. “IHOP has long been loved for its unique breakfast dishes that can’t be found elsewhere, and IHOP at HOME offers busy, on the go consumers delicious new choices for the most important meal of the day.”
IHOP licensing is represented by the Valen Group.