Ignition Fires Up U.K. Roster

Ignition will represent Izak Zenou in the U.K. Zenou is a fashion illustrator and former fashion designer whose work has appeared in Vogue, Elle, Marie Claire, Instyle and The New York Times. His U.S. licensing program began with stationery, accessories and apparel that hit stores last spring.


Ignition Licensing also will represent Precious Moments in the U.K. Ignition has been appointed to help the brand re-launch in core product categories such as publishing, toys and games, greetings, stationery, gifting and apparel.


The U.S. greeting card brand launched in the early 1970s, and has an extensive online style guide with more than 11,000 images. Appealing to women aged 18–49, the brand has more than 100 licensees worldwide and earns $350 million annual sales at retail.