Initial offerings will begin hitting 91 Bay stores for the holiday. The complete collection will include tops, dresses, jackets, denim, shorts, footwear and handbags for spring 2011.
"The creation and launch of the Material Girl brand was a success in the U.S. and we are thrilled to expand into Canada," says Lanie List, chief merchandising officer for Iconix. "HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties."
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