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Iconix Signs First DTR Deal in India

Iconix Brand Group has signed its first license agreement in India with Arvind Limited for its Mossimo brand.

Arvind will hold the exclusive multi-year license to manufacture and distribute Mossimo apparel and accessories throughout the retailer’s 170 stores in India.

"India is an exciting new frontier for Iconix as we continue to roll out our portfolio of brands throughout the world," says Neil Cole, chairman and CEO. "India's growing middle class has a preference for American brands and retail outlets are quickly developing, making this a prime time for our expansion into the marketplace."

J Suresh, MD and CEO of Arvind Lifestyle Brands Ltd and Arvind Retail Ltd., says, "Mossimo in an internationally recognized brand and we are thrilled to work with Iconix to bring Mossimo into India. As the brand rolls out next spring, we foresee a very successful launch."

Link to the exclusive cover story about Iconix in the most recent issue of License! Global: http://digital.licensemag.com/nxtbooks/advanstar/license1210/

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