The Otto Group has signed on to create and sell the Material Girl collection in Europe. The Material Girl juniors line, designed by Madonna and her daughter, Lola, will be sold in Germany, Russia and other countries across Europe, with the fall collection sold internationally on the Otto website.
Georgia May Jagger, daughter of musician Mick Jagger, was named as the global face of this campaign earlier in the month.
The multi-territory deal is an exclusive agreement between MG Icon (the joint venture between Iconix Brand Group and Madonna) and Otto.
“We are so excited to be launching Material Girl exclusively at Otto. Madonna and her daughter Lola have created a fresh and fashionable collection in the United States and we are thrilled to be able to offer it to our shoppers on Otto.de,” says Oliver Klinck, vice president ladieswear and menswear, Otto.
The second exclusive
“Both Otto, one of the world’s largest direct mail and e-commerce businesses and Sports Direct are leading retailers in their fields and we have worked closely to create a proposition that excites consumers and creates strong retail sales potential," says Angela Farrugia, managing director, Iconix Europe.
“These two new partnerships mark exciting new momentum for Iconix Europe and will further Iconix’s overall long-term goal of growing our international business to be one-third of our total business,” says Yehuda Shmidman, chief operating officer, Iconix Brand Group.
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