The initial launch will include footwear, handbags, intimates, accessories and fragrance. In 2013, the brand will be widely distributed at leading department stores in the U.S.
MG Icon's Material Girl brand is exclusively available at Macy's in the U.S. and The Bay in Canada. Offering include apparel, footwear, handbags, jewelry, swimwear, intimates and sleepwear, denim, social dresses, outwear and beauty.
"The interest and excitement globally for brands developed by Madonna are significant," says Neil Cole, chief executive officer, Iconix Brand Group. "After the highly successful launch of the junior brand, Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence."