FremantleMedia Enterprises signed Jennette McCurdy, star of Nickelodeon’s iCarly, will be the official brand spokesperson for Rebecca Bonbon products, available exclusively at Kmart and Sears. The teen star will be featured in the marketing campaign for the girls’ fashion and lifestyle brand throughout the U.S. and Canada, including in-store signage.
FME has also confirmed new international deals for the brand. In Brazil, BIC will launch Rebecca Bonbon stationery products for back to school in September. Clio Style has licensed the brand for backpacks, bags, key rings, pencil cases, make up bags and laptop cases for launch at the Couromoda market in 2012. French licensee Avenir Telecom will develop 17 mobile phone accessories for Rebecca Bonbon, which will be available in 30 countries throughout EMEA. Rebecca Bonbon currently has more than 10 licensees in France including Gipsy S.A.S. for branded plush toys.
Germany’s biggest multi-channel retailer, OTTO, has renewed its license to sell Rebecca Bonbon apparel through its website and mail order catalog across Germany, Austria and Switzerland. Academy will launch back to school products in Russia, CIS territories, the Baltics and Eastern Europe.
A multi-territory deal has been signed with BLGS Hometextile SPRL for bedding and home textiles in Spain, Portugal and Italy. Finally, Italian licensee Sicem International will launch a new range of ladies’ fashion apparel in over 500 Oviesse stores across Italy next fall.