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Hunger Games Kicks off at Barnes & Noble

Lionsgate has partnered with Barnes & Noble for The Hunger Games promotions including in-store events, advance screenings and product giveaways. The Lionsgate feature film based on the book by Suzanne Collins hits theaters March 23. Customers who buy

Customers who buy a Nook Tablet, Nook Color or Nook Simple Touch will receive two complimentary tickets to the invitation-only advance screenings on March 19 in New York and Los Angeles and on March 21 in 24 participating U.S. cities, while supplies last.

The retailer will also host special signing events featuring the film’s leading actors in New York City and Los Angeles. On March 20, cast member will appear at the Union Square store in New York City; and on March 22, they will visit the store at The Grove in Los Angeles.

On March 21, stores in select cities will host The Hunger Games parties featuring games, crafts, stylist stations, trivia contests, raffle prizes and giveaways.

In addition, every customer who purchases a new Nook device from a Barnes & Noble store is eligible to receive a Nook Book of The Hunger Games, Catching Fire or Mockingjay by Suzanne Collins as a gift with purchase.

 “As the country’s largest bookstore and a major sponsor of the The Hunger Games movie premiere and advance screening program, we are rolling out the red carpet for Nook owners, customers and fans of the best selling series with many exciting ways to celebrate in our stores,” says Sasha Norkin, vice president, digital marketing, Barnes & Noble. “As the only retailer offering customers exclusive, invitation only access to advance movie screenings coupled with all the other fun ways for fans to get involved, such as special signings with The Hunger Games cast members and local in-store celebrations, we welcome customers to visit our stores as the excitement builds towards the movie’s nationwide opening on March 23.”

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