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Hula Hoops Makes Sure "Britain's Got Talent"

Syco Entertainment and FremantleMedia Enterprises announced a unique partnership with Hula Hoops, a popular U.K. snack, and the popular TV show “Britain’s Got Talent.” The contest started yesterday, and runs until May.


Each Hula Hoops pack will include a free talent lesson. Consumers will use a code printed on the wrapper to download a voucher for a free lesson in the category of their choice, including dance, singing, cheerleading, circus skills, magic, comedy and ice-skating.

In addition, consumers will have a chance to “Win a £10,000 ticket to stardom” by uploading a “Britain’s Got Talent”-style video of themselves to that shows how much they love Hula Hoops. The public will choose the 20 top-scoring acts, and a panel will award the £10,000 top prize.

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