Hugo Boss Renews Eyewear Partnership

The partnership will extend until 2020.

"We are delighted to continue our long-term successful story in the eyewear category with Safilo,” says Claus-Dietrich Lahrs, chairman, managing board, Hugo Boss. “Hugo Boss is moving forward with the partner who is best suited to implement our brand strategic vision, which ranges from contemporary and modern elegance to sportswear and casual wear, and to meet our requirements for innovative design, qualitative products, distinctive communication and worldwide distribution.”