V&S Entertainment and U.K. toy designer and manufacturer HTI inked a deal for wheeled toys featuring the preschool brand Everything's Rosie.
The new deal will feature a variety of wheeled toys, including a wide ride scooter, 10" and 12" bikes, skates, skateboards, helmets and a range of wheeled toy accessories for the U.K. market. It will also include doll's prams and pushchairs, two frame designs and pushchair accessories, with both ranges set to launch in fall/winter 2012.
"We are always looking for exciting new brands to add to our portfolio and Everything's Rosie fits the bill completely," says Andrew Coplestone, licensing director of HTI. "The viewing figures have been staggering since the launch and we are confident that the brand will go from strength to strength over the coming years."