House Beautiful Marketplace’s collection will include a variety of design styles, from classic to modern. Each month, House Beautiful editors will feature hand-selected items on HSN.com in “House Beautiful Picks,” as well as contributing exclusive editorial content, advice and inspiration.
This partnership will allow consumers to shop on-air, online or via mobile device. Trends and insights found in the most recent issue of House Beautiful will be incorporated across all of HSN’s platforms, with top editors making regular special appearances.
“The House Beautiful Marketplace further establishes HSN as a ‘go to’ destination for compelling design and décor items and we are excited to be partnering with such a well-respected publication,” says Chris Nicola, senior vice president of merchandising, home design and improvements, HSN. “The HSN consumer is always looking for unique shopping experiences that delight and entertain, so we know she will appreciate the incredible collection of products we’re offering that speak to today’s trends.”
House Beautiful Marketplace was launched on HSN.com and HSM Mobile Friday, and will debut on TV this week during HSN’s Spring Home Event, with Newell Turner, House Beautiful editor-in chief.
"House Beautiful is the most trusted resource in home decor, and we are thrilled to partner with HSN," says Turner. "HSN gives us an engaging new way to connect with readers."