Hot Wheels Race into Indy

The exhibit will feature a variety of immersive activities, including the opportunity to create track layout and apply decals to real-life vehicles. Full-size classic Hot Wheels cars will also be on display.

“Celebrating the legacy of Hot Wheels in a city that’s synonymous with motorsports gives us the opportunity to bring fans of all ages together with a fun and immersive exhibit that’s all about learning and discovery,” says Matt Petersen, vice president marketing, boys IP, Mattel.