Warner Bros. Consumer Products and retail partner Hot Topic are launching dedicated in-store boutiques with exclusive merchandise inspired by Harry Potter and the Deathly Hallows.
The boutiques are opening in Hot Topic's 680 locations in the U.S. and Canada. Exclusive product includes juniors', young men's and women's apparel (i.e. Gryffindor and Slytherin polo and tie combination tees), bags, throws, jewelry, key chains, stationery and posters. Select items will also be sold only online at Hottopic.com. In addition, an in-store mobile application will offer challenges and rewards to shoppers who participate through their iPhone and Android phone. Harry Potter and the Deathly Hallows: Part 1 hits theaters on Nov. 19.
"As fan excitement grows toward the climax of the Harry Potter films, we are delighted to once again team up with Hot Topic to create these unique boutiques," says Karen McTier, executive vice president of domestic licensing and worldwide marketing at Warner Bros. Consumer Products. "The offerings are quite extensive and fans of all ages will be excited once they step inside the stores and immerse themselves in the film-inspired product."
In support of the boutique openings, Hottopic.com, along with WBCP, are hosting an online sweepstakes where fans can enter to win a trip to the U.S. premiere of Harry Potter and the Deathly Hallows: Part 2, which will be held in summer 2011.