Independent producer Novel Entertainment struck an international sales and distribution deal with Little Bird Rights to distribute the “Horrid Henry” television animation series around the world, excluding the UK. Commissioned by CITV in the UK, the 52 x 11 minute 2D animation series will be available to buyers at MIPTV 2008. The show most recently sold to Disney Channel in France, with sales also brokered with ZDF Germany, RTE Eire, RUV Iceland, SVT Sweden, NRK Norway, and YLE Finland. Deals are also currently being negotiated for South Africa, Turkey, and Portugal.

Based on the books written by Francesca Simon and illustrated by Tony Ross (published by Orion Children's Books), Horrid Henry is a worldwide publishing success. Sales are approaching 11 million books in the UK, and Henry is available in 27 countries and has been translated into 22 languages.

Licensing and merchandising deals signed by Novel’s licensing partner Copyright Promotions include a master toy license deal in the UK with Re:creation, which launched a collection of games, toys, and room decor at London Toy Fair.