Novel Entertainment has signed a licensing deal with Blues Clothing for its Horrid Henry brand, covering nightwear and underwear. Horrid Henry, created by Francesca Simon, has sold more than 8.5 million books in the UK, and the animated television series has proved a hit with children for ITV on both the terrestrial and satellite channels. Copyright Promotions, Horrid Henry’s licensing agency for the UK and Europe, brokered the deal.