Hornby Steams Into Corgi

The UK’s Hornby hobby toys, which includes Lima, Jouef and Rivarossi model railways, Scalextric slot car racing cars, Airfix models, and Humbrol paints among its brands, has bought the brand, tooling, and intellectual property rights of Corgi Int

April 6, 2018

The UK’s Hornby hobby toys, which includes Lima, Jouef and Rivarossi model railways, Scalextric slot car racing cars, Airfix models, and Humbrol paints among its brands, has bought the brand, tooling, and intellectual property rights of Corgi International for £7.5 million. The Corgi die-cast collector business includes licenses for Harry Potter, Nintendo, The Beatles, James Bond, Disney, Star Trek and Halo, plus the PopCo and Master Replicas brands. Hornby plans to strengthen the Corgi product range and improve the marketing and distribution support. As part of the acquisition, Hornby is also acquiring Bassett-Lowke, an ‘O’ gauge model railway brand.

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